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CURRICULUM VITAE

Marketing & Fundraising Experience: 9 years
Customer Service Experience: 8 years
Management Experience: 4 years

DIRECTOR OF ANNUAL FUND,

SAN FRANCISCO-MARIN FOOD BANK

September 2020 - Present

  • Stepped in to lead the small to midlevel donor fundraising strategy during a time of intense need for the Food Bank.

  • Raised 260% above budget during first two quarters

  • Improved content strategy and experimentation to produce the highest open, clickthrough, and donation rates of the year

  • Instituted project management and scheduling tools to increase transparency across the team, migrating the department Editorial Calendar from spreadsheets to Asana

  • Developed a messaging strategy, voice, assets around a new Executive Director

  • Doubled the team in size in response to dramatic donor growth, and built out processes to support better stewardship and data management

  • Served as an organizational leader on the Justice, Diversity, Equity, & Inclusion and Activities & Wellness committees. Facilitated the launch of the org's first all-staff chat channels to improve staff connection

SENIOR FUNDRAISING MANAGER, WIKIMEDIA FOUNDATION 

October 2013 - August 2020

  • Proven performance: Five promotions over six years, from Associate to Senior Manager

  • Increased annual email revenue from $4M to $20M over a three year period

  • Oversaw an international team running campaigns in 30+ countries and 20+ languages, across channels from email, to social media, to search

  • Led designers, copywriters, analysts, and engineers to produce major assets such as an email preference center, Planned Giving materials, and annual reports

  • Developed donor cultivation and targeting strategies based on controlled A/B testing, and maintained conversion rates 500% higher than industry averages

  • Launched Facebook and Google ads program with a 200% ROAS (return on ad spend)

  • Created reporting systems and developed benchmarks and projections to better evaluate work

  • Conducted large-scale surveys and focus groups in markets such as Japan, India, Spain, and the US to create more localized donor personas

  • Hired, trained, and managed a team that grew 4x in size under my leadership

ACCOUNT MANAGER / EXEC. ASSISTANT,

STACY HERING ASTOR & ASSOC.

May 2013 - October 2013

  • Spearheaded a project to educate employer HR teams about changes resulting from the US Affordable Care Act, creating an outreach funnel through email and the company website

  • Processed administrative needs for a health insurance and financial consulting clients

  • Prepared quotes and proposals for large group renewals, responsible for a significant portion of company revenue

MARKETING ASSOC. & CUSTOMER SERVICE SUPERVISOR, EMERGE FINANCIAL WELLNESS 

June 2012 - April 2013

  • Saw increase in sales and program utilization by a developing dynamic email marketing campaign, creating a multi-track automated program with behavior-driven scoring model

  • Improved brand development by producing copy for company websites, monthly newsletters, presentations, and investor reports

  • Implemented new reporting systems

  • Trained and supervised new employees in customer service and loan processing

  • Managed the development of two new loan products with banking partners

BACHELOR OF ARTS, UNIVERSITY OF CALIFORNIA, BERKELEY

August 2008 - May 2012

  • Double major in English Literature and History

  • Honors Thesis: Il était une fois: Fairy Tales, Aristocratic Feminism, and the Creation of French Modernity

  • Worked part-time consistently throughout high school & college from 2006-2012 at RSI-ID Technologies, Business Choice Insurance Services, Downtown Berkeley YMCA, Wells Fargo Emeryville Branch

Interested in learning more about my qualifications? Contact me today.

Resume: Resume

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